Welcome to the fascinating city of Sao Paulo, one of the world’s most populated cities in the world, Brazil’s exciting hub of business, culture, creativity and hospitality. Locals call it lovingly ‘Sampa’.

Sampawas founded in 1554, at the spot of the historic Pátio do Colégio. Once home to the region’s first main Catholic Church, the central Praça da Sé now houses the towering Metropolitan Cathedral.

Two beautiful historic buildings have been transformed into Cultural Centers: The Banco do Brazil and the JúlioPrestes Train Station. While the city’s most esteemed museums are the São Paulo Museum of Art, on the famous AvenidaPaulista, and the Pinacoteca do Estado. The Viaduto Santa Ifigenia, an art nouveau bridge, leads pedestrians to the ornate Municipal Theatre, with its impressive Sala São Paulo concert hall.

Don’t miss Ibirapuera Park, which is home to the modern Ibirapuera Auditorium, the São Paulo Museum of Modern Art and the Afro Brazil Museum.Meet Brazil’s soccer heroes through the interactive exhibits of the Football Museum in Pacaembu Stadium. Nearby, Vila Madalena is a bohemian district with quirky stores, funky cafés and colorful street art.

In the Mercado Municipal, tourists gather to taste the local cuisine while the Paulistanos bargain for fresh produce and gourmet food.