Hard work has definitely paid of for the Los Angeles rapper Kendrick Lamar.

This isn’t a music video or commercial, it’s really more of a Saturday morning public service announcement to kids who are misled by propaganda.

Kendrick Lamar Duckworth is an American hip hop recording artist from Compton, California. Lamar embarked on his musical career as a teenager under the moniker K-Dot. Previously criticized for his eclectic rap style, now Kendrick is admired my all genres.

Nothing in life worth having comes easy. You’re going to have to work to achieve your goals and dreams. You won’t always get it right on the first try. You’re going to fail. The only thing you are in control of is not giving up. Keep trying until it happens. The winners never gave up…said Kendrick