Jennifer Lopez Gucci ad

Jennifer Lopez and her two-year-old twins, Max and Emme, are the stars of Gucci’s new ad campaign for its children’s collection. Shot in Malibu by photographers Mert Alas and Marcus Piggott, the family-friendly pics show mama J.Lo rocking tousled beach waves and some glam printed tunics while daughter Emme and son Max play on the beach in their Gucci gear.

“It’s the first time I have worked with my kids in that way,” Lopez tells Us Weekly. “It was a totally special experience.”  J. Lo went on to tell the magazine her daughter is already a budding fashionista.”Emme picks out her own outfits and likes to sleep in her princess dress,” she says.  And her son? “It’s hard to get Max dressed. He prefers to run around the house with no clothes on.”

As we’ve previously reported, the Gucci kids’ line — set to debut in November — will include apparel, footwear, accessories and leather goods for newborns to children age 8.

And to kick things off, Gucci is making a donation to UNICEF’s Schools for Africa initiative in honor of the launch.  “It’s exactly why I’m excited to be a part of this,” Lopez says. “Now there are two Gucci spokesbabies for a beautiful cause!”

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