GM Ali Nassiri runs WALL Nightclub at the W Hotel South Beach like a world class entity!




Located right outside the garden at the W Hotel on South Beach, Wall Lounge is in a league all its own. World class interior designers have included laser and light shows on the walls, frosted glass doors in the spacious, clean and nice bathrooms, and ridiculously high ceilings. Surprisingly for a lounge, Miami’s hottest patrons turn this nightclub into a full scale dance club. Wall is so intimate that the entire joint has a VIP feel. Many celebrities have graced Wall with their presence, including Jessica Alba, Gabrielle Union, the All American Rejects, Erykah Badu, Swizz Beatz, Jamie Foxx, Jason Binn, Selita Ebanks and Najeeb Ali.



General manager , Ali Nassiri does a wonderful job of keeping this place special and on point. He is a nightclub  hospitality concierge master! He studied Hospitality & International Business while minoring in Public Relations in Paris at an impressive young age of 20 years old.  He ran Public Relations Management for the food chain Planet Sushi of 100+ venues at 21 years old while still a full time student. He finished his Masters and returned back home to Morocco to work for several hotels, restaurants & clubs as a PR manager & general manager. Pacha Marrakech, Nikki Beach Group, Villa Blanca Casablanca, and Suite Club Marrakech are just a few entities that grace his impressive resume. Ali switched from nightlife & entertainment to Hotel Food & Beverage Manager of the boutique hotel in Marrakech, KSB, one of leading hotels of the world. Ali opened Delano in Morocco and the Light Group & Morgans Hotel Group that Managed properties in Morocco, where he met Chris Paciello, the Godfather of nightlife in South Beach. Chris brought Ali to Miami to consult with him at FDR & Story Nightclubs as Celebrity Host & International Liaison. Speaking a total of 6 languages fluently including: French, Arab (Classic Dialog), Arab (Dialectal), Portuguese, Spanish and English, Ali was the perfect fit for the international visitors that glitzy South Beach attracts. Ali met his best friend and business partner, his wife and started their own company C & A Marketing Inc. Ali and his beautiful wife had a traditional Moroccan wedding in Morocco. Ali then moved to Ibiza to open and manage a business for 6 months while C&A worked on high profile musicians as their booking agent in a dominate music label in house music. During that same year, their company also worked as the VIP service director at the leading club in the world at Amnesia IBIZA. They returned home to Miami and had to start from scratch. “Miami is a town who waits for no man.”, Ali states.



Within two months of returning from Ibiza Ali was then hired from one of the leading pioneering hospitality groups in Miami, KNR Hospitality Group as the Director of VIP Services for Wall Night Club, W Hotel Miami, South Beach. He has been doing all of the PR for the entire group for all the different outlets and venues.

Five months later Ali was then promoted to General Manager for Wall and has successfully ran operations and has built a very strong team with an enthusiastic team of 70+ employees including promotional staff, hosts and bartenders. Wall is currently one of the most successful nightclubs in Miami.

Wall known for its chic beautiful clientele and super models is a something special for all nightlife and music goers on the beach. Their famous FAVELA BEACH PARTY has been going strong for over seven years now. HipHop Thursdays are known for their celebrity host. You will never know whom you may see on any given Thursday. French Montana, Ice Cube, Justin Bieber and a many NBA Heat players favorite this hot spot! SKAM Fridays feeds the Wall with a variety of huge talents. House Saturday resident DJ Chicco. Several guests DJ’s such as Marco Carola to Behrouz to Lee Burridge to even Paris Hilton to AXwell/Ingrosso play this impressive and beautiful place. Wall is a club/lounge that is a little smaller, but competes with the biggest venues in the world. Ali is everyday of the age of only 35 years old but he is still eager to learn about the hospitality business on a daily basis to master his own “American Dream!”


G0 get them big guy and keep Wall rocking night after beautiful South Beach night!

Contact Ali directly at 305-299-4141 for bottle service or special requests like customized celebratory signs brought out with your bottle for that added special touch to the evening.

For more information on schedule of events go to:

Seize the Night,

Josh Leidolf