A South Florida French Bulldog pup has become an internet sensation after his owners posted a video of him eating watermelon.

Rolex’s owners are obsessed with their pup and just love taking pictures and videos of him.

One day they sat him inside an empty watermelon and that is when they captured him just chowing down on his favorite fruit.

The video has since been viewed over 80 million times and the family is using the video to help other animal rescue groups in South Florida.