Tea Time at 7-Eleven®
Retailer Introduces Fresh-Brewed Iced Tea in 3,000 Stores;
Celebrates National Iced Tea Day with Free Iced Tea Big Gulp® Drink
DALLAS (June 9, 2014) – 7-Eleven, Inc. is brewing something fresh this summer to quench the thirst of Big Gulp® fans. The convenience retailer is introducing fresh-brewed iced tea, available in either sweetened or unsweetened flavors, at more than3,000 participating 7-Eleven® stores. Stores where the fresh-brewed iced tea is available are located in Florida, Virginia, the greater Southern California, Dallas-Fort Worth and Austin, Texas; Denver and Colorado Springs, Colo., southern Nevada, Salt Lake City, Utah, and Charlotte, N.C., areas, plus select stores on Long Island, N.Y.
To celebrate National Iced Tea Day on Tuesday, June 10, and its newest brewed beverage, 7-Eleven will offer a free Big Gulp iced tea drink e-coupon on its smartphone app for that day (June 10) only. The e-coupon is available only in locations where 7-Eleven stores offer the fresh-brewed iced tea.
“More than half of the people who visit a 7-Eleven store buy something to drink,” said Nancy Smith, 7-Eleven senior vice president of fresh food and proprietary beverage merchandising. “Fresh-brewed iced tea provides a refreshing, non-carbonated cold beverage option for our guests as we head into the hot summer months. However, even after the temperatures cool, we expect it will become a year-round favorite.”
Both varieties are made with a proprietary blend of black tea leaves, created exclusively for 7-Eleven stores. Brewed fresh throughout the day, sweetened and unsweetened Big Gulp Iced Teas are dispensed from lined, stainless-steel urns located in the cold-beverage section of the store.
“Iced tea is the second-most consumed beverage in U.S. restaurants,” Smith said. “7-Eleven already carried ready-to-drink bottled teas, but as we continue to expand both our fresh and hot food menus, we wanted to add a fresh-brewed, over-ice option to our guests’ beverage choices.”
Next to water, tea is the most consumed beverage in the world. According to the Tea Association of the USA, more than half of Americans drink tea on any given day. Of the approximately 80 billion servings of tea drunk each day, 85 percent is iced. In recent years, the association reports that away-from-home consumption of tea has increased by double digits annually over the past decade.
7-Eleven also is introducing fresh-brewed iced coffee under its Chillers®brand simultaneously with the iced tea launch. Available in the same stores, iced coffee is sold in 7-Eleven Chillers®cups rather than Big Gulp cups.
The free 7-Eleven smartphone app can be downloaded at the iPhone App Store and Google Play for Android.
GET WISE: About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,300 7-Eleven® stores in North America. Globally, there are some 53,100 7-Eleven stores in 16 countries. During 2013, 7-Eleven stores generated total worldwide sales close to $84.5 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #3 spot on Entrepreneur magazine’s Franchise 500 list for 2012, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail” and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine and on GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.