Of course Miami and Palm Beach have long-established if not totally successful fashion weeks (Miami has three or four, actually).

In the middle of all that moda sits Fort Lauderdale. Laid back and more sporty, there was an attempt for a resort/cruise wear show back in 2007 with the two-day FTL Moda runways set up poolside at the Westin Diplomat in Hollywood.

Now a handful of offshoot organizations and promoters from The Art Institute of Fort Lauderdale are giving it another go with the first Fort Lauderdale Fashion Week taking place October 29 and 30 at the W Hotel on the beach at A1A.

We know, we know: two days doth not a fashion week maketh. Hey, “Dancing With the Stars” is not exactly an accurate title either, is it?

The official name for this runway two-fer is a tongue-tripper: Fort Lauderdale Fashion Week Presented by Ferrari Maserati-Fort Lauderdale sponsored by The Art Institute of Fort Lauderdale. But what it really is an event showcasing resort wear and evening wear collections for local glamazons and visiting attendees of the 51st annual Fort Lauderdale International Boat Show.

The VIP Runway Reception with evening looks is Friday at 8 p.m.  Featured designers include headliner Carolina Herrera, AiFL alumni designers Rosita Hurtado and Eduardo de las Casas as well as Orlando-based Paul Raymond. Tickets are $50 in advance and $60 at the door.

The Luncheon Runway Event is Saturday at 1 p.m. with ready-to-wear looks from LF Las OLas, Liquid Yacht Company and headliner Lilly Pulitzer. Tickets are $75 per person and $100 at the door.

A portion of the proceeds will be donated to the AiFL’s scholarship programs. Purchase tickets online at FortLauderdaleFashionWeek.org. For ticket packages and VIP tables, call Angelica Calad 954.560.8486.

“Courtesy Rod Hagwood, Fashion Editor Sun Sentinel”