Cam Newton pissed off pretty much everybody Wednesday when he demeaned a female sports writer.

Taking a question from Jourdan Rodrigue, a Panthers beat writer for the Charlotte Observer, about wide receiver Devin Funchess “embracing the physicality of his routes,” Newton, equal parts smiling and cringing, said, “It’s funny to hear a female talk about routes.”

Why, Cam, why?

Newton’s always been attitude-challenged. When the Panthers are losing and he’s not playing well, he pouts. When Carolina lost the Super Bowl to the Broncos a few years ago, he didn’t hustle for a loose ball toward the end of the game, and he bolted early from his post-game press conference (via NFL.com).

But it’s his overtly sexist attitude that has him in even hotter water this time.

Rodrigue certainly isn’t in a forgiving mood about what Newton said to her.

Our bigger issue with Newton, though, isn’t his sexism, it’s his stupidity.

We mean, you’ve got to realize that insulting a female football reporter’s football knowledge is not going to go over well, and you better have the foresight to catch yourself before spewing it.

Sure enough, one of Newton’s sponsors has already distanced itself from him, as Dannon said it will no longer put him in ads.

“We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women. It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace, “ Michael Neuwirth, senior director of external communications for Dannon, said in a statement (via Charlotte Observer). It’s simply not OK to belittle anyone based on gender. We have shared our concerns with Cam and will no longer work with him.”

Don’t be surprised if more companies fall in line behind Dannon. Charlotte-based department store Belk said told the Observer it does not plan to renew its deal with Newton when it’s up in January. Newton also has endorsement deals with Under Armour, Gatorade, Microsoft and Beats by Dre.

Oh, but the plots gets even thicker!

That’s because some people felt compelled to dig through Rodrigue’s Twitter to see what they could find.

And guess what they found? Racist tweets!

She apologized, bur four years after the fact feels a little late.

But really, what does one thing have to do with the other? Just because Rodrigue and her father may or not be racist doesn’t mean Newton may or may not be sexist.